About
Marketing should make
organisations stronger.
The Marketing Fellow was created to help organisations make better marketing decisions, strengthen capability and achieve sustainable growth.
We believe good marketing isn’t about doing more. It’s about doing the right things, for the right reasons, with clarity and purpose.
Why TMF exists
Business leaders need experienced marketing leadership. Marketing teams need capability and practical support.
The Marketing Fellow provides both.
Too often, business leaders are expected to make important marketing decisions without access to experienced marketing leadership. At the same time, marketing teams are under pressure to deliver more with limited resources, competing priorities and increasing expectations. The result is missed opportunities, unclear priorities and marketing that works harder than it should without delivering the impact it could.
The Marketing Fellow exists to help organisations make better marketing decisions and achieve better outcomes.
Providing senior marketing leadership, trusted guidance and practical delivery, we work alongside organisations to create clarity, strengthen capability and help marketing make a greater contribution to business success.
Fresh perspectives create better decisions. Sometimes the greatest value isn't doing something new—it's having the confidence to stop doing something that no longer works.
Delivery & Support
Every organisation is different, but our principles remain the same. Marketing should be commercially focused, practical and aligned with the wider goals of the organisation.
Commercially focused
Understanding your challenges and priorities before recommending solutions.
Independent thinking
Objective advice focused on what works for your organisation.
Lasting value
Work that creates meaningful impact beyond the engagement.
Building capability, not dependency
Leaving organisations stronger and better equipped for the future.
When we're typically brought in
Organisations typically engage The Marketing Fellow when they need experienced marketing leadership, an independent perspective or additional capability.
We’re often asked to help:
Clarify marketing direction
Strengthen business development
Sharpen market positioning
Improve marketing effectiveness
Build stronger marketing capability
Deliver important initiatives with confidence
We work with organisations of all sizes, from ambitious SMEs to established organisations, with extensive experience across professional services and the wider B2B sector.
The person behind TMF
Erol Yalciner FCIM
Founder · The Marketing Fellow
The Marketing Fellow is led by Erol Yalciner FCIM, a Fellow of the Chartered Institute of Marketing with over two decades of experience helping organisations strengthen marketing, support business development and achieve sustainable growth.
Alongside senior in-house marketing leadership roles, Erol has also worked as an independent marketing consultant, giving him a balanced understanding of both organisational priorities and consultancy delivery.
That experience provides a practical perspective on the challenges organisations face, helping leaders make informed marketing decisions, prioritise what matters most and bring in the right support when it’s needed.
His experience spans professional services and other knowledge-led B2B organisations, from fast-growing SMEs to established businesses across law, property, consultancy, intelligence, energy, security and subscriptions. Throughout his career, he has helped organisations strengthen their market position, win new business and build the relationships that matter most to them, whether that’s with Fortune 50 and FTSE 100 corporates, owner-managed businesses or high-net-worth private clients.
Along the way, he has also worked closely with award-winning agencies and specialist partners, building a trusted network of expertise that complements his own experience when projects require additional capability.
What working together looks like
Simple, straightforward and collaborative.
01
Initial conversation
Understanding your organisation, objectives and challenges.
02
Scope and recommendations
Agreeing priorities, the most appropriate support and how we can add value.
03
Delivery
Providing the agreed leadership, advice or practical support.
04
Review and evolve
Adapting as your needs change.
Frequently asked questions
How do I know what support we need?
You don’t need all the answers before getting in touch. Many organisations know they need additional marketing support but aren’t sure what form it should take. We’ll start with a conversation, understand your objectives and recommend the approach that’s right for your organisation.
Do you work with organisations of all sizes?
Yes. We work with ambitious local businesses to growing SMEs and much larger established organisations. Whatever the size or sector, our focus remains the same: helping organisations make better marketing decisions, strengthen capability and achieve sustainable growth.
Can you work with our existing marketing team or agency?
Absolutely. Many engagements involve working alongside in-house marketing teams, business leaders and other external specialists, providing additional leadership, strategic direction or specialist expertise where it’s needed.
Do you only provide strategic advice?
No. Alongside senior marketing leadership and strategic advice, we also provide practical delivery. Where additional expertise or capacity is needed, we work with a trusted network of specialist partners.
How do you charge?
Every organisation is different, so our support is tailored to your requirements. We work across one-off projects, retained advisory support, fractional leadership and flexible delivery, recommending the approach that best suits your objectives and budget.
Where work can be delivered more efficiently without compromising quality or outcomes, we’ll say so. Our focus is on providing the right level of support, not simply the most expensive option.
Can support be tailored to our requirements?
Yes. Every engagement is tailored to your organisation. Whether you need a one-off project, ongoing advisory support or additional leadership during a period of growth or change, we’ll recommend and agree the right approach with you.
Let's talk about your marketing.
Whether you’re looking for strategic advice, marketing leadership or practical support for a specific challenge, we’d love to hear from you.
Insights
Good marketing starts with good thinking. Explore practical insights, ideas and perspectives on leadership, marketing strategy, business development and organisational growth.
A new logo rarely fixes a positioning problem. How to tell which one your business actually needs, and what to protect before you change anything.
Lead Generation3 minWhy Isn’t Your Marketing Generating Enough Leads?More activity rarely fixes weak demand generation. Where lead generation actually breaks down, and what to check before spending more.
Marketing Leadership6 minDo you need a Fractional CMO, Marketing Director or Head of Marketing?Knowing you need stronger marketing leadership is one thing — knowing what it should look like is another. A Fellow's view on choosing the right level.